My story
Building mobile tools that feel clear, useful, and worth coming back to.
From native iOS development to product management, and now into React Native and Expo, my work has always been about that same thing.
Bucharest, Romania
Where it started
It all started with my first iOS device, not just because it worked, but because it felt like magic. I wanted to create that same feeling for others. So I became an iOS developer, turning ideas into apps that felt right at home in the Apple ecosystem.
From features to products
Over time, I realized I didn't just want to build features, I wanted to shape entire products. That led me into product management, where I learned to think bigger, listen closer, and create with purpose.
Today
Today, I run my own studio and build with React Native and Expo so that the same care I learned on iOS can reach people on both iOS and Android. From code to design to strategy, I'm hands-on in everything I create.
Give people wonderful tools, and they'll do wonderful things.
Principles
Tools, not obstacles
The best apps get out of the way and let people do their best work.
Native, even when shared
A cross-platform app should still feel at home on iPhone and on Android.
Decide what deserves to exist
Product thinking comes before code, and saying no is part of the job.
Hands-on, end to end
From code to design to release, I stay close to every part of the product.