My Story

From native iOS development to product management, and now into React Native and Expo, my work has always been about the same thing: building mobile tools that feel clear, useful, and worth coming back to.

My Vision

"Give people wonderful tools, and they'll do wonderful things."

That vision started with my first iOS device, not just because it worked, but because it felt like magic. I wanted to create that same feeling for others. So I became an iOS developer, turning ideas into apps that felt right at home in the Apple ecosystem.

Over time, I realized I didn't just want to build features, I wanted to shape entire products. That led me into product management, where I learned to think bigger, listen closer, and create with purpose.

Today, I run my own studio and build with React Native and Expo so that the same care I learned on iOS can reach people on both iOS and Android. From code to design to strategy, I'm hands-on in everything I create.

Professional Journey

May 2025 - Present

Senior iOS & React Native Engineer

Self-Employed

Building cross-platform mobile products with React Native and Expo, while carrying forward the polish, performance instincts, and product taste I developed through years of native iOS work.

Key Achievements

  • Rebuilt iBeauty as an iOS and Android app using React Native, Expo, Supabase, and in-app purchases
  • Ship end-to-end product updates across design, development, release, and growth
  • Use native iOS experience to keep cross-platform apps feeling fast, clear, and platform-aware
Nov 2024 - Apr 2025

Independent iOS Builder

SMART CODE STUDIO S.R.L.

Explored independent product building after Unified Practice, shipping small Apple-platform apps and experiments while refining the studio's direction.

Key Achievements

  • Designed and shipped iOS-first products from idea to App Store
  • Explored AI-assisted productivity as a hobby and learning track through OmniAssistant and COPILOT
  • Learned the full loop of product positioning, app store presence, pricing, and support
Oct 2022 - Oct 2024

Product Manager

Unified Practice, Inc.

Led mobile product strategy for healthcare workflows, turning engineering experience into clearer roadmaps, better prioritization, and closer collaboration with real clinic teams.

Key Achievements

  • Owned roadmap decisions for iOS, iPadOS, and Android EHR products used by clinics
  • Worked across engineering, QA, design, support, and stakeholders to ship meaningful improvements
  • Used research, data, and technical judgment to choose what to build and when
Nov 2020 - Sep 2022

iOS Developer

Unified Practice, Inc.

Built medical EHR applications that balanced technical excellence with empathetic design, knowing real patient outcomes depended on our work.

Key Achievements

  • Developed and maintained iPhone and iPad apps using Swift and UIKit
  • Led a full redesign of the iPhone app interface
  • Integrated secure APIs and collaborated closely with design and backend teams
Oct 2019 - Oct 2020

iOS Developer

Stefanini Romania SRL

Worked on diverse client projects, rapidly adapting to different codebases and requirements while maintaining high code quality standards.

Key Achievements

  • Built iOS apps with Swift and explored SwiftUI early
  • Worked with Firebase services, push notifications, and in-app purchases
  • Integrated third-party SDKs and design handoff tools across client projects
Aug 2018 - Sep 2019

iOS Developer

RedCarpet.app, LLC

Created my first commercial iOS application from concept to App Store, learning the fundamentals of product development and user-centered design.

Key Achievements

  • Built the iOS app from scratch using Swift and UIKit
  • Implemented video capture, notifications, and location-aware features
  • Delivered custom UI with Storyboards and Auto Layout

"Give people wonderful tools, and they'll do wonderful things."

— This belief drives everything I build